Fleet Alliance archives Intelligent Car Leasing brand to focus on core fleet business

Fleet Alliance has discontinued its Intelligent Car Leasing brand, which specialised in consumer leasing.

The Glasgow headquartered fleet management and leasing specialist said it wanted to focus all its efforts on the company’s core B2B channels of SME and Corporate fleets and its salary sacrifice activity.

Customers of Intelligent Car Leasing have been transferred to Fleet Alliance where they will continue to receive award-winning levels of customer service.

 Intelligent Car Leasing was first launched in 2013 when consumer leasing was on the rise and the car market reached a five-year high at 2.3 million.

However, with the fall in private registrations post-COVID and the rise of the fleet sector boosted by the popularity of electric cars, Fleet Alliance says it wants to focus fully on its core markets.

“Whilst Intelligent Car Leasing made a positive contribution over the time we had it, increasingly it didn’t fit with our central proposition as a sustainable mobility provider,” said Chief Executive Andy Bruce.

“Our core competency is in providing outstanding levels of fleet consultancy, fleet management and salary sacrifice provision. All these markets are growing for us at pace as companies seek to decarbonise, and we have decided that is where all our focus should lie.

“Whilst we’re retiring the ICL brand and closing it to new business, we intend to maintain our relationship with the many customers we’ve looked after over the years and will continue to offer them compelling offers and great service under the Fleet Alliance brand.”

 Bruce said that battery electric vehicles (BEVs) and plug-in hybrids (PHEVs) now made up a record 82% of new car orders, a figure he said he expected to see rise to 90% during 2025.

According to the SMMT registration figures for February 2025, BEVs took over 25% of the market, and grew nearly 42% year on year.

“Companies are making great strides as they pursue their Environmental, Social and Governance agendas,” added Bruce.

“As a sustainable mobility business, we need to be in a position to respond and enable that transition to low carbon transport. Concentrating fully on this business is the right thing to do, which means dropping our interest in the Intelligent Car Leasing brand.”